California SB-37: Understanding Attorney Advertising Disclosures
2024-12-15 · Alliance Legal Network
California Senate Bill 37 (SB-37), codified at Business & Professions Code §§ 6157–6159.2, regulates advertisements that offer or imply access to legal services.
What Consumers Should See
Compliant attorney advertising must clearly identify itself as attorney advertising and name a California-responsible attorney with bar number and office location.
Marketing Services vs. Law Firms
A legal marketing service may offer no-cost intake reviews but cannot hold itself out as a law firm, provide legal advice, or imply it represents consumers.
No Guarantees
Phrases about no-cost reviews describe intake evaluations only. They do not guarantee any legal outcome or monetary award.
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